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We don't call our products “probiotic”; we call them “Kefi”

New EU legislation prevents any food companies from using the term “probiotic” to specifically describe their own products, whether or not they might be carefully using live cultures, and traditional artisan methods and avoiding heat treating their products etc. So ...

We don't actually call our products “probiotic”; we call them “Kefi”

 

 

 

 

 

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